5 Suggestions For Writing Legal Blog Post Titles
We recognize that we shouldn’t judge things based on a quick first impression. However, we are victims of our human nature and make quick judgments as a result. The bottom line is that it is increasingly important for us to write catchy blog post titles so that people choose to read our articles.
Your best legal articles will go un-read if you don’t take the time to write good titles.
I’ve put together five suggestions for creating eye-catching titles for your legal blog posts:
1. Structure your title as a question – People often read blogs to find out the answer to a question they may have. By posing the question as the title to your post, you will intrigue those readers that want to know the answer to read your article. This is even more true with legal blogs because often the material can be confusing and overwhelming for those who aren’t legal professionals.
2. Check Out Magazine Covers for Ideas – Magazine copywriters are some of the best around. A magazine is located on a rack with hundreds of other choices surrounding it. They have just a few seconds to grab your attention with an attractive cover and create the desire to read more with headlines about the articles. Pay attention to the words they use and how they structure the headline. You can learn a lot from professionals that have been doing this for a long time.
3. Use lists in your blog titles – Internet users like to consume information is short bullet points. For this reason, lists are great for articles on the web. Take this article for instance. By offering a list of 5 ways to improve your legal blog post titles, I have gotten you to read this far.
4. Address a problem the reader might have – People are most often times focused on themselves and their problems. This is especially true of people looking for legal help. This is why by addressing a problem that a reader might have in the title of your post, you will engage the reader.
5. State a Benefit or Explain How to do Something – Giving practical advice is always eye-catching. Even though things may seem routine or simple to an expert, there are plenty of people out there that don’t have the knowledge you do. This is especially applicable to lawyers. Legal issues are complex and intimidating. Offering simple how to’s (perhaps how to hire a legal professional or how to handle the aftermath of a legal incident) will make for great legal blog post titles.
A good thing to keep in mind is that you should keep your blog post titles short. A good idea is to keep the title between 7-9 words. In addition, you should capitalize the first letter of each word in your title.
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