Seven Steps to Building Your Own Publishing Empire!
Building a successful publishing empire is just a few strained fingers away. It’s easy and fairly quick to do.
1. Publish your book. The grandfather of publishing. You can be a published author or self-publish. If you really want to publish, you can write it, self-publish and start selling it within just a month (you must be committed to the work, but it can happen!)
2. Start a blog. This is a well-known idea, but to use it best, you must 1.) post often, 2.) have a theme. Like writing a book, you should have a central concept, but with a blog you can be more creative and even more conversational.
Update it often. When publishing a book, you finish the publishing process and it’s done and you can sell it. With a blog you have the opportunity to publish daily. Use you blog to sell and promote all of the your publishing items.
3. Start a website. Websites are not just there as a business card or sales tool. While they serve both of those purposes, they also serve to be a tool to promote yourself and your little empire and your platform. If you update your site frequently, tie your blog and other items to your site and keep you site fresh, it will be a viable tool to help you grow. Don’t just plop a site up and then not look at it for a year. It must be a part of the entire empire and therefore, it must be updated and refreshed often.
4. Write and sell ebooks. This is a popular marketing tool and successfully used by many marketers. They really do work. If you have a unique skillset or topic, you can transfer this info into an ebook easily. Write and “publish” your ebooks in .pdf format and people can download it from your site. Promote your ebooks in your blog.
5. Send out an ezine. An ezine is an electronic newsletter that is emailed out to people. You can write and send an ezine quickly using one of the great program out there now (do a search to find one that suits you). Ezines should have a bit of a personal touch but be focused around your cental idea or platform. For instance, if you write an ezine about real estate, you can includes tidbits about you travelling or visiting unique properties around the world.
6. Mini Books. Mini books are booklets. They are cheaper and easier to put together than a book or ebook. Ebooks may sell for $40.00, while a booklet may sell for just $5 or $6. It can be prepared on your word processor and saved as a .pdf for immediate download. Sell it in your blog and ezine. Booklets can be mini samples of books and ebooks to give readers an idea of your full-length products.
7. Develop your social networking. Get a Facebook page. Get on Twitter and tweet. Get on LinkedIn. There are numerous social networking sites out there and the key isn’t to be involved in everything. That (in my opinion) just takes away from your key focus and scatters your energy. Pick two or three that you feel work for you and stay current on each. Promote all your offerings (website, books, ebooks, booklets, blogs, ezines, etc.) on your social networking sites.
Do all of these and you’re now a mini-publishing mogul with an empire of your own!
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