Welcome to the World of the Internet – Proper Keyword Choice If you do not Choose Proper Keywords for Your Website …Disaster
It can be said that in Search Engine Optimization, simply by those in the field the acronym, SEO, that keywords are everything. Keyword choice is in the search engine field basically everything. You can build the best website, or the best restaurant / car dealership / whatever and if no one finds it you are out of luck and hence out of business. A full use of time and effort for all your website development time and costs as well as your search engine results positioning. Done not at all, or done poorly it would have been better had you stayed in bed and not started your project in the first place.
Its all about “target marketing”. The old way was to “blitz, blitz , blitz”. Throw mud against all the walls in the world and see what sticks. In 2009 / 2010 its about finding specific target niche markets and throwing mud against only certain walls. Its a lot smarter , less exhausting and ultimately creates more sales and profits. Only a moron would continue , in the spite of all the apparent information and tools available , to basically anyone with a home computer and broadband internet connection , to go the old and primitive route of mass marketing by “broadcasting” , their sales message.
Its a sad fact that most in the business field , especially in the older “bricks and mortar” economy did not know “who their customers were “. Not to say that they did not know their customers by name and company, or what sales volumes they brought in or even what products they preferred and acquired. Its more a fact that they did not know what drew their customers to their place of business , what made them tick , and what benefits their competitors even offered to their same customers – knowledge to the very least that they should of been aware and cognizant of . How and with what vocabulary do your customers and potential clients come to your place of business – be it physical or on an internet website ?
How can you determine your keywords? First of all by asking , second by tools of the professional Search Engine Optimization and traffic experts trade and lastly when up and running to verify by comparing your choices of keywords versus the actual results and traffic trends as seen in the log of your control panel of your web host. Most internet web hosts provide log and easy to use graphing feature packages free of charge ” yet it seems that few take the time and effort to examine their website traffic and visitor logs.
From these sets of data compile a number of lists. There are the best choices which most people starting a website or dabbling in e-commerce, the uninitiated will want if not demand right away. Those are referred to as primary keywords. Lots of luck if you think that you will own those in your chosen search engine results on day one. Everyone else wants those as well. Primary keywords are the obvious search terms to bring in traffic and money to your website. Other people have done time, effort and good work. On top of that Goggle will limit, or filter new sites for a time from achieving good results in major (and lucrative), search term areas. Primary keywords are what you work towards with good, hard, consistent efforts.
Don’t give up hope however . All is not lost. You can and will work on secondary keywords or “Secondaries”. These are keywords that are easier to work with , that you can have some impact and rank in the search engine results – fairly easily and with fairly rapid and quick response times. Its easy to rank well with secondary words. How do you figure out and determine these secondary choices. The easiest way for novices is simply to make combination phrases out of your primaries ,often throwing in specific geographic terms.
You are now on the road to success in the lucrative field of “Search Engine Optimization” and “Internet Marketing”.
 Roberts Dye Works, Advertising... 45.00 |  Early 1900s Advertising Envelo... 5.00 |  100 Forget-Me-Not Pink Seed Pa... 34.95 |  "Patang" (The Kite) PROMO POST... 10.00 |
