Writing Articles For The Online Audience
You are reading this article because you want to know how to write a good online article. Unfortunately, I can’t teach you how to write well, not in one article. And anyway, I’m not a good enough writer to be qualified to teach. But I do know a thing or two about writing for the online audience, and this article is about how to gear your writing for the online world.
Be Familiar With What You Are Writing About
If you don’t know anything about a subject, how can you write knowledgeably, passionately and persuasively about it, right? So make sure you have some familiarity with a topic before starting to write about it.
Use Subheadings And Write In Point Form
Writing articles to be read online is different from writing for offline consumption. On the web, many readers prefer to scan their articles before reading them. Therefore, it is good if you can break up your article into sections, and use bullet points if you are presenting a list.
Write In The First Person
I have always been a fan of writing in the first person. The reader gets the feeling that you are personally talking to her, and will be much more open to listening to what you have to say. And as a writer, I find that it is easier and more enjoyable to write in that way.
Be Clear And Concise
Your online audience is more interested in the knowledge and experience that you have, and less in your writing skills. So write in short sentences, be clear and to the point, and don’t worry too much about not being a Hemingway or Shakespeare. And don’t forget to write short paragraphs as well.
Check For Grammatical And Spelling Errors
It gives your readers a very bad impression if you have obvious spelling and grammar errors in your article. So do make good use of the spellchecker in your word processor, and spend a few minutes going through your article checking for errors in your grammar.
Conclusion
A well written article can boost your popularity and reputation much more than any promotion could. And it isn’t really that difficult to write a good article. So do take the time and effort to craft an article that will keep your readers well informed, and one that they will enjoy reading as well.
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