Cunningly Clever Marketing by Andrew Wood- writedeal.com

Sep 5th 09 Posted by Andrew Wood in Book Marketing

Cunningly Clever Marketing by Andrew Wood

While searching for marketing books by Jay Conrad Levinson I stumbled across the book Cunningly Clever Marketing. Right there on the front of Cunningly Clever Marketing’s home page was a review written by Jay Conrad Levinson stating how great the book was, so I asked myself Why not give it a try and ordered my copy from the website.

Shipping

The book made it to my home very quickly, 4 days after I ordered it and it was shipped via FedEx. So far this marketing company is off to a good start. Usually when I place an order for a book directly from its own website it is shipped via USPS and the book will come in mangled and destroyed because of the shipping.

The Way The Book Was Designed

I immediately noticed the front cover. It is a marketing book with a fox on the front of it. Cunningly clever book cover or bad graphics designer? Im going to go with clever marketing cover since the book is called Cunningly Clever Marketing.

The book is very heavy, all 416 pages of it. You could probably use it as a brick to break out someones store front window. If you locked your keys in your car and happened to be carrying Cunningly Clever Marketing, dont call a locksmith. Take that book out and smash through the window. If this book was worth its weight in gold you would be a millionaire!

All kidding aside, you can not judge a marketing book by it’s cover (or its massive amount of weight) and I decided to open the book up and get reading.

Contents of the Book

You can tell the book is self published by the massive amounts of spelling errors throughout the book, however that is the only down fall to this marketing book. Andrew Wood shows off his marketing knowledge within Cunningly Clever Marketing, with every idea contained within the book being easy to apply to almost any business. The book has massive amounts of marketing information compiled into easy to read chapters. Have a question about running a direct mail campaign to generate leads? Read Chapter 63 and become a direct mail master. Do you have to come up with a good unique selling proposition (USP) for your new business? Read chapter 10.

Cunningly Clever Marketing kicks the standard for all marketing books up a level. There is simply not another book based on marketing out there that I have read that contains as much information into an easy to read book. From creating USPs to email marketing to building websites. This book as all the marketing information you need.

Final Opinion – Is This Book Worth the Money?

Cunningly Clever Marketing by Andrew Wood is an absolute must read for anyone in the marketing industry. As I said above, this book has become my marketing hand book, and Im sure that after you read it, it will become yours as well.

Roy Williams in a new and upcoming reviewer of Internet Marketing Books. He specializes in reviewing internet marketing books and tries to find the best Marketing Blogs on the internet.