Lawyer Marketing 101: 4 Simple Ideas to Improve Your Law Firm’s Website Copy- writedeal.com

Mar 23rd 10 Posted by Chris Thompson in Blogging

Lawyer Marketing 101: 4 Simple Ideas to Improve Your Law Firm’s Website Copy

Writing copy for a law firm’s website is a challenging task. The material is heavy and difficult to convey concisely and cleanly. The copy on a legal website needs to get across the most important aspects of the legal issues and hold the reader’s attention at the same time. This is not an easy thing to do.

When we write copy for the internet, we must keep in mind that this is a medium unique to itself. As a result, the copy we need to write is unique from other types of more traditional media outlets.

Effective advertising for lawyers requires that you improve your skills with regards to writing for the web.

I want to discuss how to improve your writing for the web. I want you to think of this from the perspective of writing to improve the user experience. Your copy should help make your site easier to use and also engage the user.

What follows are some suggestions to get you on the right path:

1. Bullet points – Web users are drawn to bullet points. Default to creating lists and bullet points for your web copy when appropriate.

2. Have a conversation – Users on the web expect to have a higher level of interaction than through other forms of media. When you write, use your own voice. Write as if you are having a conversation. This will be much better received by your readers.

3. Stay away from legalese or lawyer speak – Your average website visitor will have no idea what you are talking about. Since it is so easy to click over to another site, take the time to write in a way that your average individual can understand.

4. Using photos, illustrations, videos, graphs, etc. will increase engagement – People are naturally drawn to these images on a web page. If you make them interesting and relevant you will increase the likelihood that your web copy gets read as well.

Take some time to look over the existing copy on your website. Are you following the guidelines set forth above? If not, making a few changes will go a long way towards improving your website copy.

From helping your law firm search engine optimization efforts efforts, to getting new clients or building a new business connection, we measure, test, and optimize the entire process. We know you’re busy. Contribute as much or as little time to the attorney internet marketing process as you like.