When Considering RSS And Search Engine Optimisation- writedeal.com

Mar 8th 10 Posted by Mike Gates in Uncategorized

When Considering RSS And Search Engine Optimisation

RSS and search engine optimisation can go hand and hand to significantly increase web traffic to your site. A RSS feed with a compelling theme is itself a powerful online marketing tool. Here are some simple tips on how to properly manage a RSS feed to maximize your web feed exposure.

The main element that will attract a reader to your feed is the channel title. Write it to attract the visitor’s interest. It is important to have your feed be properly categorized by search engines. Search engines use the channel title in indexing and categorizing feeds. Including keywords in the channel title that communicate your site’s theme is an effective technique to capture attention from both readers and robots.

The channel description should give the reader a general synopsis of the feed’s content. While it is good to include keywords and phrases for search engine optimization, the main purpose is to attract human readers. Therefore make it easy to read. Do not include any HTML in the channel description to keep compatibility with RSS readers. Search engines and RSS feed directories use the channel description when building an index to a feed. This makes a channel description a very important element in RSS structure.

Use RSS feed item titles like you would a headline of a newspaper article. They should be around 50 to 75 characters long including spaces and should not contain any HTML. Using keywords and keyword phrases will help attract those who are doing search for specific content. Maximize readability because you want to capture the attention of the reader.

Grammar and spelling errors will chase potential visitors away. Take the time to carefully proofread your work. Your objective is to get readers to click through to your site. Therefore, make the items easy for humans to read. It is fine to have it optimized to a certain extent but not to the point where it is not friendly to human readers.

It is desirable to have your feed get syndicated or be re posted by other publishers. Using anchor text rich with appropriate keywords and phrases is a great technique to achieve this. Anchor text when optimized well will boost your website’s ranking.

Perform regular housecleaning by removing older items in your feed. If feeds become too bulky RSS readers will get bogged down and might not display at all. Consistent pruning of out of date items will keep your feed running smooth.

An effective technique is to use the H1 and H2 header tags to show item titles. Separate URLs with hyphens not underscores. Include keywords in the header tags to optimize your page.

Using an image in your RSS feed is a great way to establish brand recognition. Expert recommend a 88×31 for the size of an image. An image will greatly improve the feed’s appearance in an RSS reader. Warning: make sure to use the full URL of the image otherwise you will get a broken link if the feed is syndicated.

Many RSS feed directories will display your site’s favorite icon. Use a favicon in the domain’s root directory to make your feed standout when they are listed in a RSS feed directory. It is well worth the time to optimize your feed to obtain its full potential as a marketing tool. These simple tips about RSS and search engine optimization will have positive results in increasing traffic to your site.

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