SEO for Local Listings
Google places SEO optimization. Google has launched a 2011 change in local indexing affecting search engine marketing. Local search SEO and on page search engine marketing allow for multiple results on page one for local businesses utilizing Google places and other geo-targeted engines such as Yahoo local and Bing local search. Google places optimization needs to coincide with current SEO strategies to stay on top of the new changes in local marketing. Below are just some of the local directories and social media services for local search marketing and professional business listings
citysearch, yelp. insiderpages, yellowpages, google maps, tripadvisor, local.com, zagats
Local Google optimizing starts with listing keywords to your local listing in Google places. Do not over emphasize your major target keywords as Google will only list it for a few days and then drop the listing slowly down. It is a temptation to over zealously list keywords in the title but if you are patient in your local optimization it will list you for many top keywords if you enlist a good strategy between website titles and local listing titles. If you list “ SEO Los Angeles ” the term may actually not appear as you are overemphasizing a small term in local search, better “local seo company Los Angeles”
The maps feature in google has been around a long time and optimizing this is the same as it has always been. Local geographical indexing can be optimized with video photos and text like any website. SEO companies that are stuck with the concept of SEO alone will be left behind in the new marketing sphere of social media marketing ans local search engine marketing. Many businesses have been slow to embrace social media as a viable selling commodity to get clients. We have gathered real clients from social media sites like facebook for medical and legal services. Getting leads from social media can be more interactive than passive SEO alone which is dependent on random clicks by any user.
The definitive line where social media meets Google places is drawing even finer which means businesses need to adopt social media and local search marketing as of equal importance as traditional SEO. Search engine optimization as it now exists with many providers is simply page rank,this is not marketing, this is just page indexing. Any SEO provider that in not optimizing your local search engine marketing and social media is doing your business an injustice. Social media with SEO and local search optimization begin to get a strategy of real client leads which mean the bottom line ,sales.
If you use Google places marketing you can save your business a lot of money. the Google service is free and can offer you page one results providing you know how to optimize and keep track on a daily weekly basis your Google places ranking. if you are a law firm and you are paying more than $4000 a month for search terms like ” Personal Injury lawyer Los Angeles” you are still paying too much. Client leads are still mainly offline referrals for doctors and lawyers, the trick is to seal the deal with potential client trust and referrals with social media and local search reviews and visibility.
Getting real client leads is the goal in Google places marketing and search engine optimization. SEO itself is not going to get you the cliet lead potential that is available with social media marketing and local search optimization. Local sites that review services like yours will generate client leads and user trust.
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