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The Importance of Diversifying Back Links: Search Engine Optimization with Article Syndication Sites

Back links have consistently been, and will probably continue being, a cornerstone of successful SEO.

And, though only a tiny proportion of “webmasters” know it, article submission sites are a marvelous, efficient way to get large numbers of great one-way back links from a wide cross- section of websites.

Google has made it clear in its web master guidelines that the best way to improve the position of a web page in its search results and site ranking is by writing good quality, relevant content, use correct SEO techniques on and off page, and getting back links from lots of different sources.

Keeping that in mind, each S.E.O. plan should strive for back links from across different platforms like:

1. Website directories

2. Social media and social network sites (bookmarking)

3. Blog comments and posts

4. Article submissions to free article syndication directories

Let’s discuss each separately.

a. A website directory is a little like a massive card catalogue you’ll find in most libraries, only electronic. There are many thousands of these directories, many free but some exceptionally expensive. You should buy software to semi-automate the posting process but most of the free web directories take months, if at all, to process a submission.

And, if you decide to manually submit your domain to these services, you’ll unnecessarily put yourself through the most time consuming, mind-numbing, self-inflicted torture. Hint: use software!

b. Bookmarking services, many free but some requiring a paid subscription, post your webpage URL to dozens or even more social media and network sites like Facebook, MySpace, Reddit, Linked-in. As the bookmarking process is readily automated, it’s a fine way to pick up some traffic and back links.

And, unlike website directories that only allow you to post the URL of your home page, you can bookmark every page of your website.

c. Quality blog posts and comments on blogs can also bring links and traffic but the operative word here is “quality” so this is invariably a very time intensive way to chase links. Sadly, there’s so much comment spam nowadays that most blogs allot a “no follow” attribute to posts so you aren’t certain to get many links any more.

d. While your S.E.O strategy should be well rounded and include getting links from web directories, social sites, and “do follow” blogs, the most significant element of that strategy is nearly always article writing.

This article writing technique works like this: write a top quality article of 300-500 words (400+ is best), use modern “spinning” technology to make hundreds of unique versions coming from one original, then post a different version to hundreds of different free article directory sites. Over the course of time these non-duplicate articles will bring you a lot of new traffic, generate hundreds (and then perhaps thousands) of back links.

Back links that the search engines value highly: one way back links directed at different pages of your site from dozens or hundreds of different websites.

Creating articles and using state-of-the-art technology to automatically create unique versions (the search engines regularly filter identical copies), coupled with automated posting to hundreds of different article directory websites means traffic and back link building on electronic steroids.

There are a variety of great, cheap services which will spin your content and post them all over the web at the press of a button. Easy as pie.

While your SEO strategy should, of course, include posting your URL to website directories, bookmarking your pages, and blog commenting, article writing is far and away the most important thing you can do to get your web pages to the top pages of a search engine Search Results.

And, at the end of the day, isn’t that where you want to be?

Did you know that only about 1% of all webpages get 99% of net traffic while 99% of all internet pages split just 1% of world traffic? It is true, literally, so if you are serious about getting to the top of Google, you’ve got to take article writing seriously. Write a quality ezine article, use technology to “spin” it, then use automation to broadcast unique versions across the net’s article directories. Remember this: professional web-masters who make their living on the Net are ceaselessly, regularly posting content to article submission directories due to their SEO importance and capability to produce huge results swiftly.

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