Why it’s so difficult to make money from blogging- writedeal.com

Sep 5th 11 Posted by Petr Jonegh in Blogging

Why it’s so difficult to make money from blogging

Earning a living from your blog isn’t as easy as everyone makes out, in fact I would say the vast majority of blogs on the net only just about cover their hosting costs (if that). However there are a few key reasons why some blogs make money and others don’t so I decided to list them below.

Un-targeted traffic. This is a major problem as I see so many blogs shooting for general traffic in the hope that just in terms of volume some of it will make money. The truth is that advertisers are only really interested in targeted traffic as it’s the only type that converts into sales.

Even when you do have visitors who are looking for a specific subject that doesn’t mean you’ve hit the jackpot. In order for visitors to be valuable there has to be a purchase associated in some way with your content, e.g. a site on site on funny pictures may be specific but no-one visiting is going to have a buying mentality.

It’s important to create content that sells, and this goes for blogs as well as ecommerce sites. E.g. if your promoting an affiliate product in a post you really have to drive home why it’s so good and why you endorse it in order for people to “believe”. You can’t just drop a link at the end and hope people click it out of curiosity.

I like flashy designs as much as the next person but your design should never get in the way of your sites usability. If people can’t find the content they want fast then they’ll be hitting the back button very soon. Use colors in the navigation that are easy to read and make sure you have a search that’s easy to use. You have to push people to the pages that make you money and site design is a big part of this.

Using the wrong type of advertising is something I see again and again, even on really successful blogs. For a start advertising should always be related to the content and the sites theme. It amazes me when I see banner ads for carpet cleaner on tech news blogs, how’s that ever going to convert?

So as you can probably tell earning a living blogging isn’t the easiest thing to do. But there is a big market out there for webmasters who can deliver both great content and advertising in professional way. I hope these tips help.

Check out my new blog on earning money with the web, you won’t be disappointed.