3 Must-Know Key Points You Should Be Aware Of When Writing For The Web
Even if internet writing can be very alluring for many writers, there are some differences between writing online and in traditional print. If you understand the following three points, writing online can be a very successful and rewarding experience.
Writing for the Internet is different from traditional publishing formats in three essential ways – Audience, Format and Lifespan.
It is important to consider each difference while writing.
While audience is always a key consideration for any writer audience consideration is a primary factor for Internet writers. Some of the criteria used to determine the type of audience is the same, but there are a few differences as well.
Capturing one’s attention is definitely important, since in traditional publications the audience is automatically going to be more captive. Once they have actually picked up or purchased a print media they are likely to at least give it a few pages before ditching it. Online readers can easily move to different materials with the click of a mouse, so the writing must be focused and interesting. A slow-growing discussion or build-up is not going to work too well online. If the writing is off focus, and the meat is not delivered in acceptable time, the reader simply leaves in search of materials that are more on target. Of course, you shouldn’t readily assume that you are writing for the lowest possible denominator, but it is important for you to know who you are writing for, and to figure out what pleases that type of audience.
Note also that many people that read online, make it a habit to scan through a myriad of documents before they select one they will read in its entirety. It is important to write clearly and concisely as well as use punchy headlines and subheadings as well as catchy introductions and conclusions as these are key points for scanning.
One would readily assume that online and printed documents are more or less the same, but that’s not true. One of the most important is the entry point. A search engine may deliver readers to some point in the middle or end of your document. If the piece is moderately long and the writing concise, the reader may feel compelled to backtrack to the beginning and read the whole thing. Because of this particular reason, it is best to break down large documents into shorter series, or to edit them to remove unneeded verbiage.
Finally, an important difference between traditional publications and Internet publications is lifespan. While the apparent lifespan of many electronic documents appears to be fleeting that is not in fact true. While printed articles might only be available for a certain period of time, past issues could be archived online. Online publications have available archives that go back several years. So, even if you should strive to be current and to keep a fresh style of writing, remember that your words will be online for years to come.
Keeping these three key points — audience, format, and lifespan — in mind when writing for the Internet will help you achieve greater writing success.
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