7 Keys to Get Back Links Like the Pros- writedeal.com

Oct 26th 11 Posted by Victor C. Krumm in Ezine Marketing

7 Keys to Get Back Links Like the Pros

Most folks do not know it but the lion’s share of people that build sites fall into the same two categories:

1. They share the same philosophy: “Build it and they will come.”

2. Their web pages fail to produce significant traffic and visitors.

You can recognize them because they are among the 99% of all “web masters” who split just 1% of the search traffic.

That is not an exaggeration. Study-after-study has demonstrated that the internet pages appearing on the first two pages of a searcher’s Search Results get 99% of all of the web traffic for the keyword in that search, leaving a paltry 1% of traffic for the 99% of web pages that do not get into Google’s top tier of Search Results.

In contrast to these web losers are those professional website owners who only recognise “Build it and they will come” as a punch line in an older film.

Their philosophy is to do what Coca-Cola does: market everywhere, continually.

Ever noticed that the world’s best known brand is always advertising? TV, radio, web sites, from little league fields to worldwide professional sports stadiums, paper cups, signs, banners.

It knows this: more is better.

And, so do the most successful Internet marketers.

High on the “to-do” list of the world’s best promoters is to market their sites across the Net to as many platforms, websites, and blogs as possible.

They are looking out for three things: exposure, traffic and, maybe most importantly, back links.

They understand that Google values the quality and quantity of back links highly when determining where a web page should appear in the Search Results.

They are successful because they use technology and automation to broadcast articles they have written across hundreds or more free article submission sites and allow everybody who wants to copy their articles and use them on their own websites or blogs, provided only that these people publish the articles without changing a single thing on them.

They also do something awfully clever. At the bottom each article, they place two, sometimes three, back links to their internet pages.

Now, who reads these articles?

Turns out, thousands of web masters scour article directories daily looking for free content for their own web site or blog . For these users, building a web page is little more than simply copying the article from the directory and pasting it into their own blog or web site .

Turns out, this is a win-win for everyone. The article writers get large numbers of back links that will help them rank highly with Google, Yahoo, and Bing in return for letting other web-masters get the right to use free, ready-to-use content. In exchange, the users help in promoting the author’s Internet site because they leave his back links intact.

More is better.

And even more is better yet.

At its core, article promotion is just about getting more back links than your rival.

And, that’s where massive article syndication comes into action.

Here is how the pros do it. They:

1. Write (or outsource) an original, good quality article of no less than 300 words ( five paragraphs or even more ).

Why: Google is looking for relevant substantive material. 300 words is the recommended minimum.

2. Use modern “spinning” technology to create substantively similar but different versions of that single article.

Why: Google has sophisticated filters that identify and devalue copied content. Therefore, the necessity to create different versions which will pass those filters.

3. Build an author’s resource box at the base of the article with links back to two pages of the site being promoted, using good keywords as anchor text.

Why: Rather than hoping somebody will take the time to build a link back to them, experts build the links they desire and choose the keywords for which they want to rank highly.

4. Publish each article to the most suitable category or sub-category in an article directory in which it is to be displayed.

Why: If you want to promote a beauty shop site, where do you think you are more likely to find traffic and get back links: a category about beauty or a category about cancer?

5. Broadcast, at the click of their mouse, unique “spun” versions to hundreds of free directories and blogs using online services offering automation.

Why: More is better. Your time is valuable. Why waste it when automation is available?

6. Publish articles regularly.

Why: Coca Cola. Publicize everywhere you can, all of the time. Keep the brand in front of everyone, everywhere.

You do not want to be a Web pro to get identical results.

But you need to do what they do.

If you’re truly serious about getting to the top Search Results of Google, write a top quality ezine article, use technology to make thousands of different versions and automation to publish those unique articles to hundreds of free submission directories. Do this consistently and your rankings in Search Results will soar.