Seven Sensational Secrets To Speaking Superbly
Can you tell us honestly how good you look as a speaker? Not, your looks, but your consistent ability to provide a quality presentation, attract clients, and be irresistibly attractive to meeting planners and speaker bureaus? Below are some useful tips that have been learned while owning a national, professional speakers bureau.
Does Your Presentation Pique A Client’s Interest? It has to be something productive and useful for your target audience. A few quick tips when actually speaking would include your voice (you want Barry White, not Barry Gibb – in other words, keep it LOW), your personality (pleasing, natch), your inflection (modify it as required) and your vocabulary. (know when and when not to use big words.)
Make A Connection. How quickly do you get to the core of your audience’s problems and challenges? Remember the saying “don’t bore us, get to the chorus” – that’s what your audience is saying.
Passion. Are you enjoying what you are doing? If so, then keep on moving forward, and if not, find that niche or specialty post-haste!
Network With Other Speakers. Make sure you are networking with a group of at least fifty other speakers. They become your referral sources. Off the record, I can tell you that I am part of the National Speakers Association, which boasts a four thousand-strong membership and regularly holds seminars locally that could help you enhance your marketing skills. Call 480-968-2552 (Arizona)
Market Your Products. Write a book, booklet(s), create audio tapes, video tapes, CD/ROM. If you have something to sell, you will have more than just a speaking career to give you cachet with your clients. It’s the frosting on the cake, the syrup on your pancakes.
The Value of Value Added. A value added speaker is more than just another speaker. You want to be first to enter the building and the last to leave whenever you have a presentation – you want to be “up in their grille” to use a newfangled term, but in a good way, offering your consultation services and being engaging with the audience before and after the presentation.
A Coach Could Help! Watching a basketball game live or on television reminds us that Lebron, Kobe, D-Wade, Melo and even the 12th man on the Clippers (who’s he again?) wouldn’t be in the NBA if not for a few people who helped them get to their level of ability. Seriously, do you think the Lakers would have won all those championships without the presence of their COACH, the one and only Zenmaster, Phil Jackson?
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