Search Engine Optimization Hype Log
There is a great deal hype in the SEO industry probably because it is a techno field plus is very competitive so everyone is endeavouring to eyebrow everyone else and get the upper edge.
Being in my antiquated 40′s – hippy 1965 baby to be exact – I have been around the IT industry well before most of the current players were out of diapers. I was there in our computer room when they unveiled the latest hard drive – it looked like a modern day top-loader washer and was the same size! All up it held a ‘breath-taking’ 40 Meg of data. Yes that is right 40 Meg! When we saw the new micro PC’s come out we felt they would never take off (we must have had IBM blood in us!) and the IT journey went on from there.
Today my ‘long teeth’ dip in my beer and my eyeballs roll back in their sockets when I hear some of the hype plastered around the SEO playing field.
Yes Search engine optimization can be technical but only usually after you got it drastically wrong at the start – your website that is. If you did not employ a good SEO consultant to provide you with the run down BEFORE you started building then you most probably wound up with a site punctured with a trillion SEO holes. These web sites normally takes some fixing without a doubt. Many web designers know nothing with regards to Search engine optimization and what they do know they hardly ever put into practice simply because they aren’t requested to by you! Not selecting a good SEO consultant is like developing a three storey property without having an architect and engineer and expecting the builder to get it right – no way.
I come across a good Search engine optimisation site once in every 100 web sites. It is a weak track record for web-developers. Nearly every other single site is a ship full of holes sinking in the lower regions of page 196 of Google!
So aside from adding some bright colored pros to this piece I suppose I should add some substance. Well here it is – short and simple (well maybe not that short!)
Content is King
Google makes use of inbound links a lot right now to judge a websites popularity. However, it’s now quite simple to produce inbound links of good quality in large amounts to unbalance the ranking game. Google knows it has to find the right way to balance this out. When it does, most people’s position will probably come crashing to the ground overnight.
On the other hand, Google always wants QUALITY content material – the very best it can show. If you have this, then because content is the only reason why we have search engines like google in the first place, your site will invariably excel no matter what twists and turns Google puts its search engine algorithms through.
Under no circumstances ever forget that content rules inside the Search engine optimisation jungle. Ignore at your peril.
We fought to get content on clients websites for so long until we built it into our Search engine optimization ranking packages. We now offer a content and back-linking service (SEO.SIMPLE.) that solves this inherent problem. Now our clients get fresh unique content on their sites weekly and gain ranking results from it seeing it is Search engine optimization optimised as well.
Your content delivery engines needs to be well tuned
Don’t believe that anyone can easily just add content to a website and miss out on the platform you are adding it to. Google wants to ensure that the content is not only the best for the keyword requested, but it also delivers one of the best user experience. So make sure you cross your T’s and dot your Search engine optimisation eyes when it comes to making certain your internet site delivers the best experience such as performing these :
Make sure your server is fast – Google not too long ago added this one – upgrade today if it takes too long to download your webpages
Ensure ALL images have ALT tags WITH meaningful content material
Make sure every page has a UNIQUE page title relevant to the content of the page
Fix Canonical issues (were http://www.yoursite.com and http://yoursite.com and http://www.yoursite.com/index.php etc all resolve to the same page but have different addresses. Instead they should all redirect to a single page and that page should be used throughout the site in all links. If you are on a UNIX based server this can be fixed quickly usually through the htaccess file)
Make sure there are a minimum of 300 words of meaningful textual content on any web page – the more the better for Google
Make certain that if you are utilizing a CMS that the URL’s are fixed so only words appear (and preferably keywords) and not funny programming expressions and numbers
Whenever you create a link use a keyword(s) and not the notorious ‘click here’ as the anchor text
If you cannot add content material to your site (maybe you have a flash site), then at the least add a weblog attached to your site – this helps a good deal
When you next renew your current domain, renew for at least 3 years – of course longevity shows maturity and improves trust
Back-links and more backlinks
And of course don’t stop back-linking. Right now it’s the powerhouse for Search engine optimization but don’t rely on this for the long term.
So I hope this has helped ‘de-hype’ some of the Search engine optimisation materials out there and assisted you along the Search engine optimisation highway a little bit further.
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