Make People Like Your Small Business On Social Media Sites
In the earlier issue of Facebook For Business, you learned the best way to create a business Fan Page from Facebook. In this issue, you’ll learn how to get people to ‘like’ your page.
Before anything else, it’s crucial that you know the primary problem in making your page noticeable online. The major issue in using a Fan Page is the awareness of the Facebook users.
In order to make people aware of your business, you should look for other ways that will allow you to display your URL address. You can try tapping into your employees and other contacts. Send a company newsletter announcing the launching of the page. You can expect to get a number of ‘Likes’ in just a short while if you’re running a large-scale business and has been around for quiet a while already.
Do you know that there are also a number of companies that require their employees to include their Facebook account in their e-mail signature? Through this, reaching personal and business contacts will be easy. Other ways to raise awareness is to use other social sites like Twitter, LinkedIn, as well as article marketing methods.
By and large, the impact of social media management is remarkable when played right. One should never stop trying to build awareness for their account. To put it simply, any Facebook page needs a good amount of unique visitors for it to become profitable.
Now that you know this, let’s move on to the difficult but not impossible task of getting as much ‘Likes’ as possible when using Facebook for Business. Several hundreds, or better yet thousands of ‘Likes’, shows a company’s popularity. It tells how your business is very much visible online. The more ‘Likes’ a Fan Page has, the more effective it is in attracting potential customers. To get more ‘Likes’ your page should be like a well-oiled machine. You should post updates frequently, upload photos that catch the attention of your customers and use Facebook app that allow you to share promos and sales.
If you need help in doing this, then tap a group in your company to serve as moderators. Of course, the ideal group for this would be your Marketing Team. Or if you don’t have the budget, then tap one person and use organizing applications like Hootsuite in order to give out constant updates.
This may sound like a huge task but it can actually be done easily as long as the company is properly organized. Each company will have different measures as to how active they want their account to be but always remember that all updates, posts and activities should be done with a degree of professionalism in mind.
Treat the Facebook account like you would a newsletter and your clients the primary audience. Give out updates that are always positive but not too full of nonsense. A lot of half truths will ruin your reliability online. Credible news such as photos from seminars, featured employees of the month, helpful links from close affiliates and etc.
Furthermore, effective Facebook marketing means that you should make use of incentives, promos and other activities then promote them exclusively on the site. By doing this, customers are easily led to the account and you will garner positive associations from it. Realize that word-of-mouth is still the best form of advertising despite the powers of social media. That is why it’s important to take good care of your present customers as this will determine your level of “share-ability”.
Check for our next issue. We are going to talk about using promotions, competitions and giveaways to draw in fans.
You can make an additional income source if you know how to properly implement Facebook marketing. If you have already decided to use Facebook for Business, see here.
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