Proven Methods To Obtain Social Media Followers Using Campaigns And Special Gifts
In our previous issue, we explored the techniques on how you can get individuals to like your Facebook business page. Today, we will be talking about utilizing special offers, prize draws and give-aways to pull in more fans.
Using a social media management site exclusively for promotions, contests and giveaways is a good way to measure whether these said advertising tactics is working for your business. Based on the given statistics provided by the website, you can determine how much traffic the tactics were able to yield during its run.
The advantages of this are two-fold since making the advertisement exclusive will bring in a new set of fans which is always necessary when trying to build online presence. Contests indulge more people to your page.
Now that you know this, let’s proceed to how you can implement Facebook marketing and go about making traffic-pulling contests and promos.
Well, first of all, you have to make certain that all contest mechanics and update are noticeable to Facebook users alone. The business should not promote it in emails, newsletters, other social networking sites or even in their official website other than saying that the promotion is exclusive to Facebook users, of course. Also, it’s important that the mechanics are simple to implement. Overcomplicating matters would make contestants think you’ve set the bar too high and can discourage them from joining.
Take note that offering contests, incentives and promos can be a bit costly as these require some Facebook applications and other programs for them to run smoothly. For example, the application Wildfire has a $5 setup fee and charges $0.99 for each day the campaign runs. In addition to that, Facebook has rigid rules when it comes to running prize draws inside their system. Generally, a lot of different contests are not even permitted. You won’t be able to post an official contest in your Facebook wall.
However certain exceptions are at hand. In order for a contest to be applicable, the business must be able to buy $10,000 worth of Facebook ads in a length of three months.
For businesses that are able to use prize draws, there are a lot of business applications that help design these. Contests for Fan page is an practical application that was created by Wildfire and can help neophytes in developing contests with photo, video, writing and graphical entries. What’s more, this application is easily customizable. You can change the look of graphics ,control contest mechanics, deadlines as well as the level of response of people in your network. To make navigation very easy, consider placing a contest widget in your Fan Page so the contributors will be able to link directly to a mini site. There are also other contest builder tools like Vertigo and Strutta.
To be sure that the contest is profitable, you should offer attractive incentives. As an example, Regus, a work place supplier ran a contest campaign and offered a fully furnished office for the photo entry that showed the messiest work area. See this as a model when coming up with your own contest. More one of a kind prizes include dinner with celebrities or a chance to attend a star-studded party.
A contest that’s maintained successfully will absolutely bring in lots of qualified prospects to the organization. Despite the expenses and additional work, ventures such as these are well worth it if only for the brownie points you win with present and potential customers.
Be sure to read our next issue of Facebook for Business.We will be talking about some tips on how you can make cash on Facebook.
Facebook for Business as well as creating advertisement campaigns are simply great ways to get the most out of your efforts in online marketing. Learn more about Facebook marketing here.
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