SMO Is the Most Widely Used web marketing Technique That Offers Good Results To Google
In our last issue of Facebook for Business, we talked about making use of advertisements on Facebook to increase your sales. In this issue we are going to talk about social media management for better search engine rankings and traffic.
Lots of online marketers are now convinced that Facebook has overtaken Google as a source of website traffic. Whether this is true or not, it’s not surprising to know that many other marketers are jumping in the bandwagon to try out Facebook marketing for themselves also because this way is a lot inexpensive and easier to set up.
Look into these tips on how to get relevant traffic from Google straight to your Facebook business page.
Start building Lots Of High-quality Backlinks to your site
There are several ways you can lead the consumer back to your Facebook page. This is one of the positive aspects of a social networking site. You can do this through backlinks depending on the number of ‘Likes’ that you accumulate. This is also known as on-site optimization.
The offsite way is to build links using other websites such as your formal website, article publication sites, other social networking sites, email signatures and so on. Article submission is one of the cheapest, yet most useful ways to build backlinks. Moreover, they can present helpful information for your present and potential clients as well.
- Use your Business Name
While it’s good to be resourceful with your profile and updates, the same does not follow for your Facebook name. The key goal is to supply a name that’s retrieveable for others. This enhances keyword optimization. Be sure that your business name doesn’t come with too much hype. In some cases, you might also need to distinguish yourself from another identical business name. If the business name is Jeremiah’s Fruit Shakes, for example, and there’s something that sounds quite the same to this, then make it Jeremiah’s Organic Alabama Fruit Shakes.
The same goes for vanity URLs. This new feature gives you the option to change your URL so it’s more searchable to other Facebook users. Again, you don’t want your URL to sound flamboyant. Go for something straightforward just like facebook.com/jeremiahsfruitshakes.
- Complete your Profile
Your squeeze page is probably one of the most important parts of your Fan Page. From here, customers will decide whether they want to read on and explore the other parts of your profile or not. That is why it’s important that you provide all the important information in your profile. This is also your chance to use a bit of your creative side. It would be best if you come up with some eye-catching content.
Be sure to place keyword rich content in your squeeze page. Aside from using targeted keywords, you can also add in broad, general keywords that are frequently used in your selected niche. This is so Google can easily find your page. Also, make use of customer feedback or testimonials as these will help you attract more prospects. This will add authority to your page and to your brand in general.
While Facebook in general offers numerous benefits to any online marketer, still, nothing can take the place of an official website that’s customized properly to meet the needs of a business. Facebook only adds another dimension to the logistics of online marketing.
Be sure you don’t miss our next issue of Facebook for Business
You can get the traffic if you choose to use Facebook for Business. However, if you want to learn more, go here to get more Facebook marketing tips.
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