Understanding The Psychological Knowledge On Persuasion
Day in and day out persuasion is all around us. Hungry? Restaurant owners will step up to the plate to tell you to come and eat at their place. Feel like being entertained? No problem, new movies will ask you to come and watch them. There is so much persuasion going on all around us that it’s easy to not even notice it.
There is a Psychology at work here where people are pointed to accepting new attitudes or ideas or even actions that the art of persuasion obliges them to.
The psychology of persuasion can utilize a number of different ways in which to exert influence over people. This list should be helpful:
* Create a need: when you do this, or when you add to an already existing need a new twist, you are utilizing some basic psychology by getting to people’s need for love or security or respect of self-fulfillment.
* Appeal to social needs: Another good persuasion technique. Here the plea is to your prospect becoming popular or famous or like other people. When TV commercials feature famous people endorsing a product, the idea is that the average viewer will feel like being that famous person by buying that product. TV commercials have made excellent use of the psychology of persuasion.
o Applying loaded words/images: when you do this, you use nothing but positive words or images to advance your products.
These specific techniques are utilized in the Psychology of Persuasion in order to influence the way people think and act. The word “psychology” derived from a Greek word meaning “study of the soul.” As such, there is a division of this study that entails pleasure and pain. What to seek and what to avoid can be strong forces of motivation. This can lead to logical conclusions where there appears to be an agreement between those who persuade and those who are persuaded.
Most people are on the look-out for experiences that match their expectations. If the expectations are mutual between the persuader and the persuaded, a fine thing happens: customers are told to purchase good products and sales people make good on their quota for sales.
The psychology of persuasion also gives tool to politicians and leaders of industry as well as the members of various religious affiliations. Thus, applying this kind of persuasion can be sensible and reasonable. And anyone can readily understand this.
Even everyday life can utilize this kind of persuasion. This happens when certain stimuli cause us to react in certain specific ways. This way others can be talked into adopting concepts or even actions in everyday life. There is, however, a hazard in having this kind of manipulation be used by those who will try to deceive you. But if you understand the Psychology of Persuasion, you can protect yourself from this kind of manipulation.
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