You could promote your business very efficiently by reaching out to your audience through quality articles. While you can’t get a school education in marketing, learning online is the best alternative, and this article is a great start.
Try using freebies. This gives the customer a feeling like they got more than they paid for and will entice them to purchase from you again. Promotional items that feature your brand name and logo can actually help to boost exposure without costing a single dime. Remember this and pick products accordingly.
When writing articles, keep in mind that the article needs to be informative and entertaining. Write your articles in a friendly and informal style. If your topic is extremely technical, or has a lot of industry specific terms, try to write some of it in layman’s terms so it is interesting for all readers, not just the hardened professional. If anyone can understand what you write, your readership will be large.
Take advice of some article syndication “professionals” with a grain of salt. Keep in mind that these marketing experts earn a living by sharing their advice, not by actually applying what they preach. This doesn’t make everything they say worth nothing. Simply take their words with a grain of salt.
One thing to remember is to submit articles to directories after putting it on your own site. This helps because the main article appears in search engine results, and the other articles give you back end traffic.
You can have your article be more sales effective by focusing the article on a single keyword. This one keyword should be repeated in title, both the header and sub-headings, and in the URL. If possible, create keyword density using your single keyword through the article. Your article should then rank higher in search engine results pages for your targeted keyword, and more potential buyers will therefore visit it.
Grabbing the attention of the reader is the most important part of article submission. Use common sense when determining which attention-getters best suit your content.
With the basics under your belt, you now have the ability to use article submission to your advantage. Try different marketing approaches to see what fits best with your own unique style and the needs of your readers.