There are many ways to get involved in article marketing, no matter what writing experience you have. This article sets for some basic guidelines for starting out in article syndication, reaping its benefits and selecting ideal distributors.
Always write about subjects that would be entertaining to the readers of your website. Write informally in a way that’s warm and friendly. This is true even if the topic is technical; it helps take the jargon edge off the topic so even normal people can understand. Boring content can lose the attention of your readers, which can hurt your product.
If users are allowed to post their comments on your site, make sure to utilize the link attribute “no follow”. When a user posts spam on your site, web crawlers get alerted not to follow that link. This keeps your Google reputation untarnished.
Make your own original logo! Some people believe that only major corporations have recognizable logos, but this is simply not true. A memorable logo can create trust and name recognition for visitor to your site and lead to return visits when they see your logo on another forum or blog. Readers are the people you need to see as customers, so give them a logo they can become familiar with.
Your email list should be focused predominantly on content. You don’t want to be branded as a spammer. This will lose you present and future customers and may actually get you into legal trouble. Make sure your emails have relevant content and help attract customers to your site rather than annoy them with junk. People will unsubscribe if they aren’t getting valuable information.
Put the right tools to work for you to increase your online presence. Many tools allow you to submit an article to directories by the hundreds. Look for free tools and services. You will gain a lot of readers thanks to these free tools and services.
There are many online resources available to you, and different perspectives on the best way to get started. Read this article for some more information.